I was cynical about how much more audible richness a new set of cables could deliver from my hi-fi. I had previously paid quite a lot of money for my interconnects, but I was gobsmacked at the difference a couple of The Chord Company’s phono cables made to the sound coming from my Garrard 301. I’ve changed cartridges in the past without them having made such a dramatic difference to the sound quality. It’s quite shocking: my hi-fi and records had all this beauty in them that I just hadn’t been able to hear until now.

Ian McCann, Editor, Record Collector magazine

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