RumourX speaker cable

RumourX speaker cable

What Hi-Fi? Awards 2022 Accessories Product Of The Year. The prime all-rounder speaker cable choice for any high-spec sound/vision system. High performance technology with discreet proportions. Tried, tested and recommended by audio manufacturers, custom installers and end-users.

Chord Rumour was our second attempt at producing a speaker cable. The first being a copper and polyethylene flat design in single and bi-wire configuration called Myth/Legend. We were also investigating speaker cables that used silver-plated conductors in combination with PTFE insulation. We had been experimenting with twisted pair conductor configurations, as at the time, heavy gauge parallel conductors were the standard for speaker cables.  By twisting the conductors together, we could hear the noise floor of the system improve. We reached an ideal twist ratio and designed the cable around this.

When we launched Chord Rumour in 1996,  it was one of the smallest speaker cables available (16 AWG). Retailers would take it into their demo rooms looking dubious and come out looking surprised and delighted.  It sounded a lot bigger than it looked, it carried detail and dynamics really well and it was more coherent than just about any other cable around.  As people got over the size and listened, rather than looked, it became a very popular cable. Apart from cosmetic changes it remained unchanged for many years.

The size, the colour and the performance mean it’s still a popular cable. Our Chord ShawlineX shielded speaker cable shares the same conductors.

Previous versions of Rumour speaker cables used PTFE insulation (often referred to as Teflon™) and until the arrival of Taylon®, this was our “go to” material. Although expensive, PTFE offered the best performance.

Material technology is constantly developing and improving and alternatives to PTFE are now available. While the high cost of Taylon® prevents us from using this in all of our ranges, we were able to find a suitable family of insulation materials known as XLPE (Cross-linked Polyethylene). One version of this material looked particularly interesting and following listening tests, proved to be clearly better than the PTFE in Rumour speaker cable – now known as RumourX.

Declaration of Performance (CPR compliance) certificates available here (PDF)


Technical Specifications

Conductor Silver-plated OFC
Insulation XLPE
Configuration Twisted pair
Shielding None. PVC outer jacket
AWG 16
mm2 1.31
Diameter 6mm

RumourX speaker cable Awards & Reviews

WHAT HI-FI? AWARDS 2023: Chord Company RumourX speaker cable, ClearwayX & C-line analogue interconnects

Chord Company RumourX speaker cable ‘For the money these are the best speaker cables we’ve tried and tested’  Read the full review here Chord Company C-line ‘This Chord interconnect is an easy way to give your hi-fi system a lift’  Read the full review here Chord Company ClearwayX ARAY Analogue RCA ‘A well built product...

What Hi-Fi? Awards 2022 - Accessories Product Of The Year: Chord Company RumourX speaker cable

Big thanks to the team at Chord HQ (past and present) and everyone at What Hi-Fi? We are over the moon with this win for Chord RumourX at the 2022 What Hi-Fi? Awards bash. This Chord Co classic beat-off some very stiff and worthy competition in our particular category to make Product of the Year....

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